Author: thecodefactory

The Importance of a Digital Presence and Our New Manager

So, you did it – you started your very own business. Kudos, because getting started and taking that leap is the hardest part. Like any small business owner, you know that it’s not all smooth sailing from here. Hard work, dedication, and the fact that your dream is now a reality is what keeps you going. At TheCodeFactory we understand small business and we want to help you succeed. The most important thing is for you to focus on your business, and we can help fill in the gaps. As the new Digital Presence Manager at TheCodeFactory, I’m here...

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A Hop, Skip and a Jump

Moving to a new city can be extremely stressful and hectic. Moving to a new city without work already lined up is exponentially more stressful. Anyone who has been unemployed for a stretch of time knows how rough it is, but generally you can rely on contacts to help scope out more work. When you lack contacts in a new area the challenge has an extra layer of complexity. One site is attempting to change this, however. Workhoppers.com is looking to make it easier for those looking for work to connect with companies offering work in a slew of different cities....

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Graduate Series – Nexus Digital

This is the third post in our Graduate Series, please check out posts 1, 2 and 3 if you haven’t already. Skip to Video TheCodeFactory is proud to introduce Nexus Digital Media, our third Graduate to be featured in this series. Nexus Digital Media helps companies seamlessly transition to digital marketing platforms, excelling at AdWords and Facebook marketing. They’re completely ROI driven and help these companies reach and engage audiences online. Digital marketing is becoming an increasingly important aspect of running a business and Nexus continues to help their customers with online engagement and make them happy. As written...

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Graduate Series – Insight Design Labs

This is the 3rd post in our graduate series. Links to Post 1 and Post 2. Skip to Video The second company we’re excited to highlight as part of our Graduate Series is Insight Design Labs. Insight Design Labs specialized in IP development for the high-frequency trading market, high offers design services and soft-error performance analysis. In a business where speed is key, having even the smallest edge over a competitor is absolutely crucial. Working at first with a wide selection of customers the team transitioned to doing most of their work with a single customer. This led to...

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To Cofound or not to Cofound…

.. that is the question. Whether it is better go fast and go solo, or go far and go together. “If you want to go fast go alone, if you want to go far go together.” African Proverb. A significant consideration starting out is whether to go fast and go alone or go far and go together. This is one decision that is best made after some serious reflection and soul searching by all the prospective co-founders. Going Together – Risks and Rewards The big risk in going together is that at least 50% (if not a higher percentage)...

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Graduate Series – Blindside Networks

This is the 2nd post in our graduate series. Post 1 is here. Skip to the video. The first graduate success story we’re proud to highlight is Blindside Networks. We’re huge fans of the work they’re doing and have been extraordinarily privileged to watch them grow for the past eight years. For those of you not familiar with Blindside Networks, the company was co-founded by Fred Dixon, CEO and Richard Alam, CTO, around the open-source project “Big Blue Button”. At the time they were introduced Richard Alam was a master’s student in the Carleton University TIM (Technology Innovation Management)...

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Team Building – Introduction

The three layers of the startup hierarchy of problems are: Customers, Time and Team. The 3 Big Challenges starting out and turning a new idea into a going concern based are arguably Customers, Time and Team. You can think of these challenges as a layer cake or problems where you need to solve each one before moving to the layer above and getting to high growth mode. Starting out getting customers is a key challenge – no customers, no money, no business. The problems become more difficult as you move up the hierarchy of startup problems. Solving the time...

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Success Stories and Graduation

How We Define Success There are many definitions of success, but we thought this saying strikes very true for start-up companies: “Survival is no measure of success, but it’s better than the alternative.” So that then begs the question, what is success for a start-up? We like to think that it’s as simple as one thing: sustainable growth. Typically, that means adding team members, growing revenue and being cash flow positive. There’s a great post on being cash flow positive by Joel Gascoigne over at Buffer that I recommend checking out. There are a lot of start-ups bootstrapping their...

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