Bring Your Small Business to the Next Level
Every business gets to a point where they feel like they need to take things to the next level. Over the years we have worked alongside many small businesses at all different stages, and we’ve found a few common things that tend to give them that boost that they need. Here are some examples of ways you can take your small business to the next level if you’re feeling stuck.
Most startup businesses tend to start from home – before you can afford your own office space. Having your business listed at a professional location in your city can do wonders for you. The last thing you want is for people to Google your business and have your home show up on the map. If you’re not ready for physical office space for your business, then maybe consider a virtual office in the meantime. A virtual office allows you to work from home still but have your business registered under a professional mailing address. This is the perfect in between solution for small businesses who aren’t quite ready for the commitment of an office space. Remember: location, location, location.
A lot of startups and small businesses tend to skimp on their brand in order to get things rolling off the ground in the first place. In all honesty your brand is the most important part of your business, so it is really important to put the effort in and get it right. A brand doesn’t just mean your logo; it’s much more than that. Not only is your brand your logo, your colour scheme, and your fonts but more importantly your brand is your voice, and your image that you portray to the world. It’s important to nail down the message you want to give, the content you want to share, the style of images you use, and the style of your writing. Everything should be unified and harmonious.
So where do you start if you feel you need to take your brand to the next level? Consider getting the basics done first:
- Professional Headshots
- Professional Logo
- Business Cards
- Letterhead Design
- Social Media Banners
At TheCodeFactory we offer all of these brand essentials in one lump sum package. We understand it can be tricky getting things going, or getting things unified so leave it to our professional brand expert to help you get on the right track.
Setting goals is important for any size business, and really helps to keep you on track. You should have a vision of where you want your business to be and then start setting small, attainable goals leading to your bigger goal.
You should set up 2 year, 5 year, and 10 year goals for your business and then sort out smaller goals that will lead you to your bigger goals. When everything is in place you can easily track over time how you are progressing to reach your business goals.
Marketing is a huge aspect to every business. There are a crazy amount of options and outlets today for you to get your message out there. It’s extremely important for your business to have a digital presence (website, and social media channels) because if you don’t then how will anyone ever find you? Perhaps you need to start expanding your online marketing efforts in order to take your small business to the next level.
Online marketing is a whole world of its own and it’s easy to fall behind if you’re not an expert. Luckily there are many different companies who specialize in digital marketing and can help you get to where you need to be. We specialize in small business marketing services if you’re not ready to fork over big bucks to a full-blown marketing agency just yet.
There are many reasons that you could be feeling stuck, and not quite sure how to push forward to bring your small business to the next level. Our hope is to get you thinking about different possibilities to let your business excel.