A website is your business’ window to the world. It acts as a store front of sorts, and if people are interested in your products they’ll likely come inside and spend some time there. But what if your storefront window is in a back alley in a confusing part of town? Well, to be frank, you’re likely not going to get many people coming inside to look around because they won’t be able to find you. This same premise holds true for potential customers when they’re looking for products or services like yours online.
When you search for something you’re interested in, let’s say a new pair of gloves, are you going to venture to the 41st page of Google search results before picking a link? Probably not. You’re going to pick the website that shows up first, or at the very least you’ll likely pick one from the first page. This study shows that over half (53%) of searchers choose the first result! The website showing up first on the search results is akin to the store that’s situated right downtown, on the corner of the busiest street. It’s going to get the most foot traffic. And the more people that look at what you’re offering, the more likely you’re going to be to make sales.
So the question then is: how do you get your site to the top of the list? It’s not like a physical shop where you can pick a good location and put a neon sign above the door with an arrow. You need to optimize your website to generate traffic. You can do this organically through SEO (Search Engine Optimization) which produces better search results. Or you can pay Google through Adwords to show your website (the listings on a Google search that have the yellow box with “Ad” written next to them). Both SEO and Adwords can help generate more leads for your business, and they put your website to work generating leads rather than just sitting there looking pretty.
Here at TheCodeFactory we want to help take care of things like this for you so that you can focus on what you do best – your business. I’m going to cover SEO, Adwords and Analytics in future blog posts so you can get a better understanding of how they work and what we can do to help your business succeed.
– Gareth Graham