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Author: thecodefactory

Is Inbound Marketing the New Cold Call?

Last week we shared our thoughts on the question is cold calling dead? and we felt that the post deserved a follow up — Is inbound marketing the new cold call? Tony J Hughes wrote an interesting article here based on Graham Hawkins’ book The Future of the Sales Profession. The article touches on how salespeople are falling victim to the digital transformation. A whopping 75% of buyers prefer self service as opposed to dealing with a salesperson, and in my humble opinion that number will grow in the years to come. So what does that mean for the...

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Is Cold Calling Dead? (Or does it need a name change)

There’s a lot of debate surrounding the question is cold calling dead? What I personally believe is no, it’s not dead at all; it has just transformed with the times and gotten a lot smarter. Here’s why: The Original (OG) Cold Call Cold calling originated back in the day — I’m talking before the World Wide Web days — and for good reason. If you wanted sales for your business then you had to go out there and get them. This involved knocking on doors, drop in visits, and of course the cold hard phone call. You’d have your list of phone...

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Office Space for Rent in Ottawa

We have two private offices available soon that would be perfect for single use, or for a team of two people, possibly three people with a startup-friendly feel. Suite 304 will be available as of June 1, 2017, and Suite 407 is currently available. Both suites have large floor to ceiling windows that provide lots of natural light. As with all our Ottawa office rentals, both suites also include 24/7 access, 8 hours per month in our meeting rooms, and internet access. You will also have access to our shared lunch area, where we host our monthly pizza lunches...

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Small Business Loan

Starting up your small business is an exciting time, but it also comes with challenges. One of the biggest challenges is often finance. So what if you didn’t have to dive into your personal credit and you could apply for a small business loan online? BDC can provide you with financing of up to $100,000 all within a click of your mouse. You have the opportunity to get the financing you need to get your project going within two to five business days through the small business loan. Here’s what you need to know: Flexible and convenient 100% online...

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How Can Small Business Beat BIG Business

A flurry of recent stories in the media about BIG business has stirred my creative juices.  An article I read a while back in HBR titled “Are Americans Enamored with the Wrong Kinds of Entrepreneurs? “has also added much inspiration for this blog post. The HBR article went on to ask the following question: … entrepreneurs are held in high esteem even as big business is generally viewed with disdain. Why? Here are just a few articles on why BIG Business may be viewed with disdain: Bombardier unable to shake public anger over executive pay hikes ‘We do it because...

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The Importance of a Digital Presence and Our New Manager

So, you did it – you started your very own business. Kudos, because getting started and taking that leap is the hardest part. Like any small business owner, you know that it’s not all smooth sailing from here. Hard work, dedication, and the fact that your dream is now a reality is what keeps you going. At TheCodeFactory we understand small business and we want to help you succeed. The most important thing is for you to focus on your business, and we can help fill in the gaps. As the new Digital Presence Manager at TheCodeFactory, I’m here...

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A Hop, Skip and a Jump

Moving to a new city can be extremely stressful and hectic. Moving to a new city without work already lined up is exponentially more stressful. Anyone who has been unemployed for a stretch of time knows how rough it is, but generally you can rely on contacts to help scope out more work. When you lack contacts in a new area the challenge has an extra layer of complexity. One site is attempting to change this, however. is looking to make it easier for those looking for work to connect with companies offering work in a slew of different cities....

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Graduate Series – Nexus Digital

This is the third post in our Graduate Series, please check out posts 1, 2 and 3 if you haven’t already. Skip to Video TheCodeFactory is proud to introduce Nexus Digital Media, our third Graduate to be featured in this series. Nexus Digital Media helps companies seamlessly transition to digital marketing platforms, excelling at AdWords and Facebook marketing. They’re completely ROI driven and help these companies reach and engage audiences online. Digital marketing is becoming an increasingly important aspect of running a business and Nexus continues to help their customers with online engagement and make them happy. As written...

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