WebFuel is inviting all professionals involved or interested in Digital Strategy, Online Marketing, or Search in the Ottawa and Gatineau area to learn more about branding in the digital world.
Presenter: Stephen McGill
President, Creative Director at McGill Buckley
Topic: Branding in the Digital World -Thinking Beyond Logos and Colour Palettes
Date: Tuesday, April 15, 2014
Come meet Stephen and learn more about branding in the digital world.
Websites, social media and the entire arsenal of digital marketing channels are powerful tools for building stronger brands. But far too many organizations seem to be creating digital disconnects by taking a superficial view of what a brand is in the digital world. Building a digital brand, building any kind of brand for that matter, has to go well beyond slapping on a logo and being consistent with colour palettes.
In this informal and thought provoking presentation, Stephen McGill will explain what a brand really is, no matter where it is; how brand building should be considered in the digital world and examine what some Canadian brands are doing (or not doing) to build their digital brands.
About the Speaker:
Stephen McGill is the President and Creative Director of McGill Buckley, an award-winning boutique branding and marketing agency based in Ottawa. Labeled by some as “the branding guy” he is a passionate believer in the power of brands to transform companies, organizations and causes. An award-winning Creative Director and Writer, Stephen has won over 200 awards for creative excellence while working for clients across Canada and in the United States.
5:30PM Event Registration & Networking (Grounded on 1st Floor)
6:15PM Stephen McGill Presentation and Q&A Session (The Code Factory on 3rd floor)
7:15PM Meet Stephen and Networking
7:30PM Event wrap up
Appetizers will be included (covered by the cost of registration). Space is limited.