Photo Attribution: UW Madison 4×100 Anchor by Mark Sadowski

“Apparently sprinters reach their highest speed right out of the blocks, and spend the rest of the race slowing down. The winners slow down the least. It’s that way with most startups too. The earliest phase is usually the most productive. That’s when they have the really big ideas. Imagine what Apple was like when 100% of its employees were either Steve Jobs or Steve Wozniak.” – Paul Graham

I’d agree with Paul Graham that starting a business is indeed a lot like a sprint, but unlike the tracks that professional sprinters run on, the track that a startup must navigate is full of pitfalls and obstacles. Once you’re stuck the only way to get back on track is to figure out a way out of your current predicament; and anything that slows you down is keeping you from getting ahead.

For a startup, many of these pitfalls and obstacles are things that you need to do, but aren’t core to your business. These are things like building your website, optimizing it for SEO, setting up Google Analytics, Google Adwords and Google Apps for Business. Every moment you spend on non-core activities likes these takes time away from what is most important to your business – maintaining momentum.

Here at TheCodeFactory, helping startups maintain momentum is core to our business. We are here to help startups.

Our Services Section is designed to take care of the things that slow you down, so that you can focus on your business and maintain momentum. If you need a website built, help getting into the cloud, Google’s Apps for Business, Analytics and Adwords set up, and/or SEO optimization done for your site then click here for more information. It’s difficult enough to find the time to get things done for your business without having to learn all of these new tools, so let us help you!

Remember the startup that slows down the least is most likely to succeed.

– Gareth Graham & Ian Graham