One of my favorite blogs posts of all time is Seth Godin’s “How to draw an owl”. The 411 on the post is that there are two simple steps to draw an owl:

Step 1: Draw two circles.

Step 2: Draw the rest of the owl.

A lot of the colloquial wisdom dispensed in many entrepreneurial sound bite articles you read is akin to “the four simple steps to success”, or “the three keys to winning customers”. These articles are often like drawing the two circles in “How to draw an owl”. While the information in the articles is often useful it just scratches the surface with respect to the level of detail necessary to get anywhere close to implementation. The hard part about drawing the owl isn’t the two circles, it is the attention to all of the little details necessary to truly draw the owl.

Building a digital business is a lot more like taking the time to carefully draw the “rest of the owl” than it is sketching the two circles. There is no quick fix or short cut to creating a going concern. For most people, starting a small business is all about working hard, paying attention to all of the little details, learning as you go, and putting in the appropriate amount of time to get to lift off.

Our plan with Employee to Entrepreneur is to have a highly interactive and hands on learning environment. While commitment, time and effort are certainly necessary ingredients so are fun, enjoyment and getting to build your passion into a going concern. If you are interested in participating we would love to hear from you.

More information on the program is here: 

If you want more information feel free to call me at 613-808-3890 or send an email to ian[at]thecodefactory[dot]ca.

Remember getting there is half the fun and we are here to help.

– Ian Graham